Tether is the most popular among retail investors

The largest stablecoin Tether (USDT) has a capitalization of $83.451 billion. The second place is occupied by USD Coin (USDC), whose supply has dropped to $26.225 billion in 2023.
IntoTheBlock compared the leading stablecoins and found that USDT is most popular among retail traders.
Institutional investors prefer to use the USDC.

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